Social Influence and Customer Referral Value
نویسندگان
چکیده
منابع مشابه
Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation
Company social networks have become an important means for the socialized marketing of a company, forming a new challenge to companies on how to attract customers. Based on such theories as customer engagement, value co-creation, and relationship marketing, this paper presents a model of the influence of customer engagement on stickiness. Data collected from 260 valid questionnaires from Sina’s...
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ژورنال
عنوان ژورنال: Athens Journal of Business & Economics
سال: 2015
ISSN: 2241-794X
DOI: 10.30958/ajbe.2-1-1